Gamification for the Call Center team training process
For the second consecutive year, Vivo used the Ludos Pro platform to train its employees through a ludic mechanism with gamified content and activities.
VIVO needed to deliver training to its Call Center team without taking employees out of their work environment and, at the same time, motivating and engaging users in their day-to-day activities. Additionally, another premise for the training was to convey the message through a different and interactive content.
Thinking about the challenge, we applied gamification techniques within the Ludos Pro platform so that employees could interact with each other and learn about good Call Center practices by engaging storytelling. We created 4 different characters to join the employees during their platform learning journey, each with a type of clothing and language appropriate for their lifestyle. This generated greater identification and resulted in a high rate of engagement with the content.
“In record time, we were able to launch a platform that stood out and achieved its goals successfully. We have been together for almost two years with a complete and robust endomarketing and incentive platform, having a significant participation of the users, and several compliments from the participants. I definitely recommend it!”