About CPFL Energia
CPFL is an energy distributor that operates in different Brazilian states. With the objective of maintaining the quality in its customer service, the company developed a culture improvement program, where it established expected behaviors of its employees in the most varied areas: Nosso Jeito de Ser.
The company’s great challenge, in addition to guaranteeing access for all employees, was to present a narrative that spoke to the different realities, presenting the importance and role of each one within CPFL’s strategic planning.
In order to present this program effectively to all its employees, especially at a time of social distancing, the company used the Ludos Pro platform in a month-long campaign, where players followed the journey of 4 characters with their own challenges, all of them related to the behaviors outlined by the company and pointing out how to carry them out in a practical and simple way. Access was guaranteed through a web version, responsive for mobile and desktop.
There were more than 30 games and activities that earned players points, classifying them in segmented rankings and distributing medals and certificates of completion. In addition, CPFL’s Nosso Jeito de Ser platform also had a virtual store of items, bringing even more engagement into the environment.
The platform achieved a 99.3% engagement rate during its 5-week campaign and had an average performance within all content modules of 94.3%, showing the effectiveness of activities in the learning path of its employees.
With the work carried out between the CPFL and Ludos Pro teams, the Nosso Jeito de Ser game was a great success for the company, becoming one of the best initiatives in the presentation of the Group’s new culture driver.