Saint-Gobain is one of the largest factories for infrastructure and civil construction materials in Brazil and in the world, with more than 57 factories nationwide and 12,000 employees.
For them, the challenge was to engage salespeople in training related to the factory’s products. The most important thing was to create a practical and interactive guide from all the technical content needed by the salespeople, allowing for a learning adapted to the time of each one of them.
The Saint-Gobain Project:
From there, we developed the Abrasivos Academy, a platform initially available for the Saint Gobain sales team, but expanded to other areas of the company, with different training courses.
With more than 16 different types of mechanics, the platform had different features to generate the necessary user engagement with the content.
Upon first contact, all employees created a personalized avatar and could participate in interactive game and activity trails, receiving rewards for their performance, such as points for ranking in a ranking, and coins to be exchanged in an online store.
One of the most used features on this platform was the Evaluation dynamic, where users should test their technical knowledge and reach a minimum grade to advance to the next content. In this way, not only did learning take place interactively, but also the results generated by these interactions could be validated and analyzed by the platform’s management team.