Vivo needed to carry out training with its call-center team, without removing employees from their work environment, while motivating and engaging users in their day-to-day activities. In addition, another premise for the training was to convey the message through differentiated and interactive content.
In the second edition, the challenge was to talk about communication on social networks and its importance in the distribution of information these days.
Thus, the storytelling brought four different characters on an adventure through Brazil who faced challenges and needed help from their digital followers to solve problems and face different situations.
As a continuation of the 2017 Ao Vivo+ campaign, Ser+ brought the characters together again on a new journey. Once again the company chose Ludos Pro to host another training and engagement campaign.