For Cobmax, training its sales consultants is a fundamental part of attending its customers. Cobmax’s challenge is to improve its consultants’ engagement, productivity and performance through a solution that goes beyond the regular training content.  

Through Ludo Pro, the consultant became a traveler around the world whose mission was to break all the borders and bring together the “Jewels of Diversity”, responsible for sharing the knowledge and nourishing nations. In other words, employees were placed in an environment that encouraged behavior and increased engagement through gamification, using learning trails, social competitions by ranking and rewards. 

All users’ performance was tracked in real time, enabling faster and more accurate business decision making. 



Engagement rate


Completing rate